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Google's Path to Purchase


The OADA Convention is excited to bring Tim Mueller, Google Automotive Retail Strategist, to convention to deliver his keynote on Consumer Behavior and the Path to Purchase.


Tim Mueller is an Automotive Retail Strategist at Google in the Southeast Region. He has spent his career in the automotive business, consulting with dealers and manufacturers to help them coordinate their marketing and advertising initiatives.
As part of Google’s Automotive Retail team, he is responsible for providing regional specific insights and recommendations that support manufacturers, dealer ad associations and large dealer groups to grow their businesses in the ever changing digital landscape.

He is a graduate of the University of New Hampshire with degrees in Marketing and Entrepreneurial Venture Creations.


Shopping for a car starts way before a visit to the dealership. Automotive marketing is now about meeting people in real-time as they use mobile to research models, find deals, and get advice. Through case studies and auto industry trends, learn more about connecting with consumers in their micro-moments.



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